e.l.f. Cosmetics and Skincare

Discover beauty for every eye, lip, and face. Join our Beauty Squad and unlock festive rewards and surprise drops throughout the season!

Welcome to the e.l.f. beauty-verse! From viral lip oils to highly effective skincare, shop the best in beauty within an amazing app experience. Explore viral trends and discover your new holy grail products.

Glow wild! This is your space to shop, share, and explore your favorite e.l.f. products. Discover new makeup and skincare with features like Virtual Try-On, Concealer and Foundation Shade Matching, and Shoppable Stories.

Join Our e.l.f. Beauty Squad Rewards Program

Our FREE loyalty program offers multiple ways to earn points redeemable for free products and amazing rewards. Beauty Squad perks include:

• Earn points ANYWHERE you shop by uploading your receipt to the app.
• Redeem points for free products, discounts, or gift cards to your favorite stores and restaurants (Chipotle, Target, Ulta, Amazon, Walmart, and more).
• Enjoy early access to the latest drops and sales.
• Receive a free gift and double points during your birthday month.
• Gain exclusive access to members-only content, including our Hot as e.l.f. chart and Squad Sign quiz.*
• Level up your tier for even more exclusive perks, such as free shipping (for Icon members).

Get More for Less

Enjoy instant access to weekly e.l.f. ads, gifts with purchase, and special offers on makeup and skincare.

e.l.f. Shoppable Stories

Stay updated on the latest drops and discover new holy grail products.

Find Your Perfect Shade with Virtual Try-On

Virtually try on your favorite products and find your perfect shade matches.

Swipe to Like

Swipe right on makeup you love! Discover and explore your favorite clean beauty products with our "Swipe to Like" feature and build your wishlist.

Get Instant In-Store Help

Use the barcode scanner at your favorite retailers to virtually try on shades, view tutorials, and learn about ingredients.

Stay Informed

Opt in for push and in-app notifications to be the first to know about exclusive offers, new arrivals, and upcoming sales.

Track Your e.l.f. Orders

Review your order history and track your deliveries. Use the store locator to find the nearest store with e.l.f. clean makeup and skincare products.

Share the e.l.f. Love

Share makeup and skincare product looks directly from the product page or virtual try-on page.

e.l.f. UP! Stay updated on Roblox's dynamic tycoon adventure—where you can unleash your creativity and become a force for good.

e.l.f. makes the best of beauty accessible to everyone. Download the app and join us!