AAA IPs Set for AA Reimagination

Microsoft and Activision are teaming up to create a new wave of games! A newly formed Blizzard team, largely composed of King employees, is focusing on developing smaller-scale, AA titles based on existing, popular franchises. This strategic move follows Microsoft's acquisition of Activision Blizzard.

King's Mobile Expertise Fuels Blizzard's New Direction

According to reports, this initiative aims to leverage King's mobile game development prowess to create AA titles for mobile platforms. This makes sense given King's success with titles like Candy Crush and Farm Heroes. Past experience with mobile adaptations of existing IPs, such as Crash Bandicoot: On the Run! (though now discontinued), suggests a potential path for this new venture. The status of a previously announced Call of Duty mobile game remains unclear.

Microsoft's Mobile Ambitions Take Center Stage

Microsoft's commitment to mobile gaming is undeniable. Phil Spencer, CEO of Microsoft Gaming, highlighted the significance of mobile in Xbox's growth strategy, emphasizing that this was a key factor in the Activision Blizzard acquisition. Microsoft aims to establish a stronger mobile presence, potentially through the development of its own mobile app store to compete with Apple and Google. Recent comments suggest this store is closer to launch than previously thought.

A Smart Approach to Rising AAA Development Costs

The high cost of AAA game development is driving Microsoft to explore alternative strategies. This new team represents an experiment in utilizing smaller, more agile teams within the larger organization. While specifics are scarce, speculation points towards mobile adaptations of existing franchises like World of Warcraft (similar to League of Legends: Wild Rift) or a mobile Overwatch experience comparable to Apex Legends Mobile or Call of Duty: Mobile. The future is mobile, and Microsoft is making a significant play.