Candy Crush and Pat McGrath launch beauty line with lipstick, glosses, nail polish

When it comes to dominating mobile gaming franchises, few can rival the iconic status of Candy Crush Saga. While games like Clash of Clans and Angry Birds have their own massive followings, Candy Crush's widespread recognition and substantial corporate backing set it apart. This influence is about to expand even further with a groundbreaking collaboration with the renowned makeup brand, Pat McGrath.

It's surprising to note that this marks the first time Candy Crush has ventured into the world of cosmetics. Soon, fans will be able to get their hands on a range of Candy Crush-themed beauty products, including lipsticks, glosses, and nail polishes. Yet, the real highlight of this partnership is something even more dazzling: the introduction of diamond-encrusted Candy Crush-themed rings.

Set to launch on February 27th, this new product line comes with an exciting twist. Three lucky customers will find a $10,000 diamond ring in their online orders, adding an element of thrill and surprise to the shopping experience.

**Diamonds are forever** This move harkens back to classic marketing strategies, eschewing modern influencer partnerships in favor of the old-school charm of randomly inserted luxury items. It's a bold move that showcases the evolving landscape of gaming merchandise, from simple t-shirts to high-end jewelry.

Even if you're not a Candy Crush enthusiast, there's no need to look away. For those yearning for a more nostalgic gaming experience, why not dive into the retro, challenging platformer Jump King? Praised with a glowing gold-star review by Will Quick, it's the perfect game to test your skills and reminisce about simpler times.