Epic Games Store to come preinstalled on Android Telefónica devices

Epic Games and Telefónica have forged a significant partnership, resulting in the pre-installation of the Epic Games Store (EGS) on Android devices sold by Telefónica. This means users of brands like O2 (UK), Movistar, and Vivo will find the EGS readily available.

This seemingly minor detail represents a considerable strategic move by Epic. Telefónica's global reach, encompassing numerous countries and brands, instantly expands the EGS's mobile presence. The EGS will now compete directly with Google Play as a default app store option on these devices. Given Epic's aggressive pursuit of market share, this partnership could prove a game-changer.

Convenience is Key: A key hurdle for alternative app stores is user convenience. Many casual users remain unaware of, or unconcerned with, options beyond their phone's pre-installed stores. By securing a deal that makes the EGS a default option in major markets like Spain, the UK, Germany, and Latin America, Epic significantly improves its accessibility and visibility.

This collaboration marks only the beginning of a long-term partnership between Epic and Telefónica. Their previous collaboration in 2021, featuring a digital recreation of the O2 Arena within Fortnite, demonstrates a history of successful joint ventures.

For Epic, embroiled in legal battles with Apple and Google, this partnership provides a crucial alternative route to market. It's a strategic maneuver that could yield significant future benefits for both Epic and mobile users alike.