Flexion, EA Partner to Expand Hit Mobile Games to Alternative App Stores

Flexion and EA have once again joined forces to expand the latter's mobile game offerings to alternative app stores, increasing accessibility for users who opt out of using Google Play or the iOS App Store. This collaboration marks a significant shift in how major publishers are beginning to view the potential of distribution channels beyond the traditional giants, Apple and Google.

The year has seen a surge in interest in alternative app stores, especially since legal pressures have compelled Apple to open its platform to these alternatives in regions like the EU. This move has been a hot topic in the tech and gaming communities. Flexion, already known for bringing Candy Crush Solitaire to alternative platforms, is now extending this approach with EA's mobile back-catalogue.

You might be wondering, "What's in it for me?" Traditionally, mobile game publishing has been dominated by the iOS App Store and Google Play. However, recent legal battles have led Apple and Google to relax some of their anti-competitive practices, paving the way for alternative app stores. This shift benefits gamers as these new platforms often offer enticing incentives to attract users.

For instance, consider the Epic Games Store, which has gained popularity with its free game program. While the platforms Flexion is targeting may not go to such extremes, they are likely to offer more flexible policies than those typically seen with Apple and Google.

Looking ahead, EA's involvement is telling. As one of the gaming industry's giants, known for acquiring smaller developers, their move towards alternative app stores suggests a broader trend that other companies may soon follow. While the specific EA games heading to these new platforms remain undisclosed, speculation points towards titles like Diablo Immortal and other Candy Crush games.