Nintendo Sues Over Premature Switch 2 Mockup Reveal

Nintendo has initiated legal action against accessory manufacturer Genki, alleging trademark infringement after Genki showcased renders of a "Nintendo Switch 2" mockup well before Nintendo's official reveal of the new console. This incident traces back to CES 2025 in January, where Genki displayed the Switch 2 mockup, claiming it was based on a real system they had seen and used to design their accessories.

According to court documents obtained by IGN, Nintendo accuses Genki of launching a strategic campaign to exploit public interest in the upcoming console. The lawsuit encompasses charges of trademark infringement, unfair competition, and false advertising. Nintendo contends that Genki falsely claimed early access to the unreleased console, allowing attendees to interact with the mockups, and misleading the public about the compatibility of their accessories with the Nintendo Switch 2.

The court papers highlight that in January 2025, Genki advertised unauthorized access to the Nintendo Switch 2, despite the console not being publicly revealed or released by Nintendo at that time. Genki's statements later became contradictory, initially claiming possession of a genuine console and then retracting that claim, yet continuing to assert that their accessories would be compatible with the Nintendo Switch 2 upon its release.

Genki Nintendo Switch Mockup Images from CES 2025

View 3 ImagesNintendo also alleges that Genki infringed on its trademarks through its advertising and competed directly with Nintendo and its authorized licensees. A tweet from Genki's CEO, Edward Tsai, and a pop-up on their website further fueled the controversy, hinting at unauthorized access to Nintendo's headquarters.

Nintendo is seeking an injunction to prevent Genki from using the "Nintendo Switch" trademark in its marketing, the destruction of any infringing products or marketing materials, and unspecified damages, which they request to be tripled.

In response, Genki issued a statement on social media, acknowledging the lawsuit and expressing their commitment to working with legal counsel. They emphasized their independence and dedication to creating innovative gaming accessories, reaffirming their product quality and originality. Genki also mentioned their ongoing preparations for PAX East and thanked their supporters, promising more updates in the future.

The Nintendo Switch 2 is scheduled to launch on June 5, with pre-orders starting on April 24 at a price of $449.99. Due to high demand, Nintendo has warned U.S. customers that release date delivery is not guaranteed. For more information, check out IGN's Nintendo Switch 2 pre-order guide.