by Aurora Feb 01,2025
Squid Game: Unleashed, the upcoming battle royale based on the hit Korean drama, is officially free-to-play for everyone! This exciting news, announced at the Big Geoff's Game Awards, confirms that both Netflix subscribers and non-subscribers can jump into the action when the game launches on December 17th.
This surprising move by Netflix, a company that has evolved from DVD delivery to a media powerhouse, cleverly leverages its gaming platform to promote the upcoming second season of Squid Game. The decision to make the game entirely free, without ads or in-app purchases, is a bold strategy likely to significantly boost the game's popularity.
The game itself plays similarly to titles like Fall Guys or Stumble Guys, but with a distinctly more intense, Squid Game-inspired twist. Players navigate a series of minigames, reminiscent of the deadly challenges from the show, vying for survival and a massive cash prize. The last player standing wins.
Netflix's decision to blend its gaming and streaming services in this way may also help to address past criticism leveled at the Big Geoff's Game Awards for its broader media focus, demonstrating a successful synergy between gaming and television promotion.
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