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BREAKING: Candy Crush Solitaire expands reach with new app store partnership

by Dylan Feb 18,2025

King's Candy Crush Solitaire: A Multi-Platform Launch and a Shift Towards Alternative App Stores

King is poised to launch Candy Crush Solitaire across multiple platforms simultaneously, marking a significant move towards alternative app stores. This strategic decision, facilitated by a partnership with Flexion, will see the game debut on the Samsung Galaxy Store, Huawei AppGallery, and other alternative app marketplaces. This represents King's first-ever simultaneous launch across such a diverse range of platforms.

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This launch signifies a considerable investment in the potential of alternative app stores. King, a gaming giant whose revenue surpasses that of many smaller nations, is leveraging the popularity of its Candy Crush franchise and the familiar solitaire game format to attract a wider audience. The simultaneous release across multiple stores indicates that King views these alternative platforms not as secondary options, but as key avenues for reaching new players. This strategic move suggests a growing recognition within the gaming industry of the significant potential offered by alternative app stores.

The partnership with Flexion highlights the increasing importance of these alternative distribution channels. The simultaneous launch of Candy Crush Solitaire across multiple platforms underscores a broader industry trend, with major gaming companies increasingly recognizing the potential of alternative app stores to expand their reach and tap into new user bases. For those interested in learning more about alternative app stores, exploring the Huawei AppGallery Awards 2024 provides insight into the success and recognition achieved by apps on these platforms.