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eFootball gets new ambassador in the form of youth footballing prodigy Lamine Yamal

by Jacob Mar 22,2025

Konami's acclaimed multi-platform football simulator, eFootball, welcomes a new brand ambassador: the rising football star, Lamine Yamal. This exciting partnership brings Yamal into the game as a playable character, showcasing his unique skills.

Lamine Yamal, a product of FC Barcelona's renowned La Masia academy, is a prodigious young talent quickly making a name for himself. His inclusion as a brand ambassador marks a significant step for eFootball.

Yamal joins the eFootball roster as an Epic-level player, alongside other notable additions like a Big Time Neymar Jr. and Epic player Takefusa Kubo. His in-game character features the Acceleration Burst skill, a direct reflection of his impressive on-field dribbling abilities.

To celebrate Yamal's arrival, eFootball launches a new Carnival Campaign. Players can earn free eFootball Coins and exclusive rewards, including a limited-edition carnival uniform, simply by logging in.

Yamal's presence underscores eFootball's strategy to attract a younger audience and compete with established rivals. By integrating rising stars and reflecting current footballing culture, the game aims to broaden its appeal.

For more options in the sports simulation genre, explore our curated lists of the top 25 best football games for iOS and Android!

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