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Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

by Penelope Jan 09,2025

Funko has issued a statement regarding the temporary shutdown of Itch.io, allegedly caused by its brand protection software, BrandShield. Let's examine Funko's response.

Funko and Itch.io in Private Discussions

Funko's official X (formerly Twitter) account addressed the situation, emphasizing their respect for the indie gaming community. They confirmed that BrandShield flagged an Itch.io page mimicking a Funko Fusion development website, leading to a takedown request. Crucially, Funko clarified they didn't request a complete Itch.io shutdown and expressed relief at the platform's swift restoration.

Funko stated they're now in direct communication with Itch.io to resolve the matter and appreciate the community's understanding.

Funko Responds as Itch.io Recovers from Shut Down by AI-Powered Brandshield

However, Itch.io's owner, Leaf, provided a more nuanced account on Hacker News. He revealed the incident stemmed from a "fraud and phishing report," not just a simple takedown request. This report triggered automated actions by the registrar, resulting in the domain's complete takedown despite Leaf's immediate intervention. Leaf also noted, and Funko's statement omitted, that Funko's team contacted his mother.

For further details on the Itch.io shutdown, refer to Game8's previous report.

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