"Industry Analyst Predicts Decline in Star Wars Outlaws Sales"

The launch of Star Wars Outlaws was anticipated to be a pivotal moment for Ubisoft, yet the game has reportedly underperformed in sales, resulting in a decline in the company's share price last week.

Ubisoft Hopes to Bounce Back with Star Wars Outlaws and AC Shadows

Company Share Price Dipped Consecutively Last Week

The launch of Star Wars Outlaws was eagerly awaited as a potential turning point for Ubisoft, a major release that the company hoped would bolster its financial standing. Despite receiving positive feedback from critics, the game has not met sales expectations, leading to a drop in Ubisoft's share price on September 3.

Ubisoft had high hopes for Star Wars Outlaws, along with its upcoming blockbuster, Assassin’s Creed Shadows (AC Shadows), viewing them as key "value drivers" for long-term growth. In its first-quarter 2024-25 sales report, Ubisoft emphasized its focus on these titles, aiming to transform the company's financial outlook.

In the Q1 2024-25 sales report, Ubisoft stated its commitment to successfully launching Star Wars Outlaws and Assassin’s Creed Shadows, positioning them as enduring value drivers while continuing to transform the organization. The company also reported a 15% increase in session days across consoles and PC, primarily driven by Games-as-a-Service, with monthly active users (MAUs) reaching 38 million, a 7% year-on-year increase.

Sales for Star Wars Outlaws have been described as "sluggish." According to a Reuters report, J.P. Morgan analyst Daniel Kerven noted that the game has "struggled to meet our sales expectations despite positive critical reviews." Kerven revised his sales forecast for the game from 7.5 million units to 5.5 million units by March 2025.

Following the release of Star Wars Outlaws on August 30, Ubisoft’s shares fell for two consecutive days on September 3, dropping 5.1% on Monday and another 2.4% by Tuesday morning. This decline brought the company's share price to its lowest level since 2015, contributing to an over 30% drop since the beginning of the year.

Despite generally favorable critic reviews, Star Wars Outlaws has not resonated as strongly with players. At the time of writing, it holds a user score of just 4.5 out of 10 on Metacritic. Game8 has rated Star Wars Outlaws at 90/100, praising it as "an exceptional game that does justice to the Star Wars franchise." For more detailed insights on Star Wars Outlaws, you can read our full review at the link below!