Mattel Match: Toybox Unlocked Combines Top Toys for First Time

If you're a millennial or older, you likely have fond memories of Mattel's iconic toys, from tabletop games to action figures. Now, Mattel is set to captivate mobile gamers with their latest release, Mattel Match: Toybox Unlocked. This game promises to be a delightful match-three puzzle adventure, bringing together a treasure trove of Mattel's beloved brands like Barbie, Hot Wheels, Uno, and Masters of the Universe.

While some may have envisioned a more action-packed game, Toybox Unlocked offers a unique puzzle-themed journey that's sure to evoke nostalgia among its players. As you progress, you'll unlock new toys and items, each one triggering memories of childhood playtime. The power of nostalgia can't be underestimated, and Mattel is tapping into that with this release.

Put your toys away—Mattel Match: Toybox Unlocked is developed in collaboration with Uken and is set to launch in a soft release in the Philippines and Canada. A broader rollout is planned throughout 2025, culminating in a full global release by the end of the year.

Although some of Mattel's brands may seem quaint compared to today's gaming giants, they still boast heavyweights like Barbie. While the game offers numerous features developed by the renowned Uken, its reliance on nostalgia might not attract those unfamiliar with Mattel's legacy. Additionally, the puzzle genre is fiercely competitive, as evidenced by our list of the top 25 best puzzle games available on iOS and Android. Mattel Match: Toybox Unlocked will need to stand out to capture the hearts of mobile gamers.