by Camila Feb 26,2025

Will Wright, creator of The Sims, recently offered a deeper look into his new AI-powered life simulation game, Proxi, during a Twitch livestream with BreakthroughT1D. Initially unveiled in 2018, Proxi remained largely mysterious until a recent teaser. This livestream provided substantial new details.
The livestream, part of BreakthroughT1D's Dev Diaries series, focused on game development and the developers' personal experiences. Wright's appearance offered insights into Proxi's core mechanics.

Proxi is described as an "AI life sim built from your memories." Players input personal memories as text, which the game transforms into animated scenes. These scenes are customizable using in-game assets. Each memory ("mem") enhances the game's AI and adds to the player's "mind world," a navigable 3D environment.
This mind world expands as more mems are added, populating with Proxies representing friends and family. Memories are arranged on a timeline, linked to Proxies to reflect the memory's context. Remarkably, Proxies can even be exported to other game worlds like Minecraft and Roblox.
Wright emphasized Proxi's focus on creating "magical connections with memories" and bringing them to life. He aimed for a highly personalized experience, stating, "No game designer has ever gone wrong by overestimating the narcissism of their players." The more the game centers on the player, the more engaging it becomes.
Proxi is now featured on Gallium Studio's website, with platform announcements forthcoming.
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