Home > News > The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to \"become the cat\"

by Blake Feb 20,2025

Ponos' The Battle Cats Celebrates 12 Years with a Sengoku-Era Ad Campaign

The Battle Cats, a mobile tower defense game featuring a quirky cast of ninja cats, fish cats, and even a "Gross Cat," is celebrating its 12th anniversary. This enduring success is marked by a new ad campaign set in Japan's Sengoku period.

The commercials blend the historical setting's tactical warfare with the game's signature humor and distinctive cat food can imagery. Developed in partnership with R/GA, the "Way of the Cat" campaign aims to showcase the game's strategic depth and attract new players.

cinematic shot of a samurai yelling the cat food cans have been released

"As we celebrate 12 years of The Battle Cats, we’re excited to challenge perceptions and showcase the game’s strategic depth. This collaboration with R/GA honours our heritage while inviting new players to experience the thrill of tactical gameplay in a fresh way," states Ponos' COO and Managing Director, Seiichiro Sano.

For players seeking strategic guidance, a Battle Cats tier list is available to help optimize their feline forces.

The Battle Cats is available for free on the App Store and Google Play, with in-app purchases. Stay updated on the latest news via the official Facebook page or website.

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