by Benjamin Jan 18,2025
Kazuhisa Wada identifies the 2006 release of Persona 3 as a pivotal moment. Prior to its launch, Atlus adhered to a philosophy Wada calls "Only One," characterized by a "like it or lump it" attitude prioritizing edgy content and shocking moments over broad appeal.
Wada notes that market considerations were previously considered almost inappropriate within the company culture. However, Persona 3 marked a shift. The "Only One" approach was replaced by a "Unique & Universal" strategy. Atlus now focuses on creating original content accessible to a wider audience, actively considering market viability and prioritizing user-friendly design and engaging gameplay.
Wada uses a compelling metaphor: "It's like giving players poison that kills them in a pretty package." The "pretty package" represents stylish aesthetics and appealing characters, while the "poison" is Atlus' continued commitment to impactful, sometimes jarring, narrative moments. This "Unique & Universal" approach, Wada asserts, will underpin future Persona titles.
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